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eMarketer TV & Digital Video Trends Roundup

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  • The consumer shift to streaming TV and which trends are driving the spike in time spent with OTT
  • How US TV upfront ad spending will change in 2020-2021 
  • Where advertisers are reallocating sports ad spending amid the cancellation of College sports 
  • How the TV advertising landscape has changed during the pandemic (buying, measurement, linear and streaming TV strategy)

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