An Infographic Deep-Dive into the Current and Future State of TV Advertising 

TV advertising spend will grow by over $14 billion in the next four years, driven largely by an expected 68% increase in CTV ad spend¹. And while the ways in which Americans consume content continue to shift towards streaming & digital channels, the reach (and subsequent ad dollars) associated with linear TV cannot be overlooked.

Traditionally exclusive to subscribers, Tatari has partnered with eMarketer to make this snapshot available for all marketers looking to take a granular look at the 2022 US TV landscape.

Download the snapshot for insight into:

• Demographic-level viewership and "time spent" data
• Current (and expected) size of CTV and OTT user bases
• State of the AVOD & SVOD landscape, including viewership projection for Hulu, Peacock, Disney+ and more

(1) 2021 vs. 2023 forecast