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82%

Of consumers report subscribing to a paid video streaming service

4 Services

Average number of streaming services consumers subscribe to 

Age 55-64 

Fastest-growing age segment for
AVOD viewership

The Marketer's Guide to Advertising on Streaming TV

This white paper takes a granular look at some of the major ad-supported players. It includes a variety of details related to each streaming service’s audience, content, and advertising opportunities. 
  • Audience: size, demographic breakdown, behavioral data 
  • Content: library size, video mix, key show/movie titles
  • Advertising: targeting capabilities, acceptable creative lengths, minimum spend requirements
To capture this information, Tartari surveyed senior-level sales executives from each respective service. All information is reflective of Q3 2021.

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