This white paper takes a granular look at some of the major ad-supported publishers. It includes a variety of details related to each streaming service’s audience, content, and advertising opportunities.
-
Audience: size, demographic breakdown, behavioral data
-
Content: library size, video mix, key show/movie titles
-
Advertising: targeting capabilities, innovative ad products, acceptable creative lengths, minimum spend requirements
To capture this information, Tatari surveyed senior-level sales executives from each respective service. All information is reflective of Q4 2022.
-2.png?width=100&height=23&name=Tatari_Lockup_White_4x%20(3)-2.png "Tatari_Lockup_White_4x (3)-2"){kind=small}