This white paper takes a granular look at some of the major ad-supported publishers. It includes a variety of details related to each streaming service’s audience, content, and advertising opportunities.
Audience: size, demographic breakdown, behavioral data
Content: library size, video mix, key show/movie titles
Advertising: targeting capabilities, innovative ad products, acceptable creative lengths, minimum spend requirements
To capture this information, Tatari surveyed senior-level sales executives from each respective service. All information is reflective of Q4 2022.