Download White Paper


2023 projected CTV advertising spend


Of the US population are CTV users, with viewership expected to increase by +15% in 2023 vs. 2019

3 in 5

Streamers favor ad-supported models vs. costlier ad-free models

A Buyer's Guide to Streaming TV Advertising

This white paper takes a granular look at some of the major ad-supported publishers. It includes a variety of details related to each streaming service’s audience, content, and advertising opportunities. 
  • Audience: size, demographic breakdown, behavioral data 
  • Content: library size, video mix, key show/movie titles
  • Advertising: targeting capabilities, innovative ad products, acceptable creative lengths, minimum spend requirements
To capture this information, Tatari surveyed senior-level sales executives from each respective service. All information is reflective of Q4 2022.


Download for Free