Digiday State of the Industry Report:
Marketer's Guide to Video & TV in 2021
In this new report, Digiday and Tatari surveyed more than 70 advertisers across Digiday Media’s audience — focusing on brands and agencies — and asked them about their attitudes and practices related to overall video investment and how TV-related spending strategies are evolving. We found that, with the ongoing introduction of DTC brands to TV, the traditional division between brand and performance spending is beginning to blur.
In this report, you'll learn more about:
Half of brands' overall ad spend sits with TV