Digiday SOTI mobile 5

Digiday State of the Industry Report:
Marketer's Guide to Video & TV in 2021

In this new report, Digiday and Tatari surveyed more than 70 advertisers across Digiday Media’s audience — focusing on brands and agencies — and asked them about their attitudes and practices related to overall video investment and how TV-related spending strategies are evolving. We found that, with the ongoing introduction of DTC brands to TV, the traditional division between brand and performance spending is beginning to blur.

In this report, you'll learn more about:

  • The full range of survey results and analysis from experts in the analytics and DTC space
  • Challenges, drivers and benefits when it comes to TV investment
  • Opportunities to test and refine new data-driven strategies in TV

Half of brands' overall ad spend sits with TVScreen Shot 2021-01-04 at 12.33.45 PM


Download the report