Lowering acquisitions costs by retargeting TV’s biggest buy.
Fiverr leveraged Tatari’s data-driven media buying and measurement capabilities to launch its first-ever Super Bowl campaign. The ad, which aired in the 3rd quarter of the big game, generated a significant uptick in website traffic and search volume immediately after airing. In an effort to maintain the increased level of awareness and engagement, Fiverr and Tatari worked together to retarget those who visited their site with additional Fiverr creatives. This strategy ultimately reduced acquisition costs by 75% compared to Fiverr’s standard TV benchmarks.
CUSTOMER ACQUISITION COSTS
-%
Improve the overall awareness of Fiverr and the freelance community as a whole; specifically during a time (2020) where remote work became the new normal.
Drive website traffic and elevate consideration of Fiverr on TV’s biggest stage with a creative that was big, bold, and culturally relevant.
Retarget website visitors on streaming TV; serving them additional Fiverr ads in order to move them down the purchase funnel and generate new sign-ups.
-2.png?width=100&height=23&name=Tatari_Lockup_White_4x%20(3)-2.png "Tatari_Lockup_White_4x (3)-2"){kind=small}