Meta’s New Ad Policies are a Disaster for Health & Wellness Brands. Here’s Why TV is the Cure.

Given Meta’s new ad restrictions, brands that have relied on marketing platforms like Facebook and Instagram must rethink their ad strategy before it’s too late. Discover why TV is the scalable, measurable, and effective alternative in 2025.

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The New Year Brings New Ad Restrictions

Starting January 2025, Meta’s new ad restrictions are dismantling key tools health and wellness brands have relied on for years.

No more precise lower-funnel tracking data.
No more conversion insights tied to "Purchase" events.

These changes mean campaigns will need a complete overhaul to avoid performance declines, leaving many brands scrambling for alternatives.

Enter TV.

How TV Advertising is Driving Healthy Results for Health & Wellness Brands

Forward-thinking brands like Ro, Seed Health, and Teladoc may not have to worry as much because they’ve been actively advertising on TV with great success. Take a look at some examples of how Tatari is helping health and wellness brands leverage TV to meet their campaign goals and how it can be an alternative to the ever-evolving restrictions unfolding on platforms like Meta.

Seed Health Grows its TV Investment with Confidence

Seed Health, a leading supplement company, experienced significant success in driving conversions through TV advertising. Despite the misconception that a large budget is required to advertise on TV, Seed's partnership with Tatari allowed them to start with as little as $10k. After just four weeks, on streaming TV, Seed saw measurable success, which led them to expand their media plan to include linear TV for even greater impact.

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Ro Scales Growth through Targeted TV Campaigns

Ro, a direct-to-patient healthcare company, used Tatari's expertise to run targeted TV campaigns that resonated with women over 35. Learn how they strategically placed ads on streaming publishers and premium linear networks with linear-leaning audiences. This approach drove a 50% weekly increase in new patients in just three months, proving how TV could effectively drive growth and engagement in the healthcare space.

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Calm’s Mindful Approach to TV Advertising Proves Successful

Calm, a leader in meditation and mental wellness, partnered with Tatari to create a full-funnel TV strategy that blended streaming and linear TV. Hear how they diversified their marketing mix and drove impressive business outcomes, including a 27% increase in app installs and a 60% jump in subscriptions while lowering customer acquisition costs by 52%.

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Teladoc Finds a Sponsorship to be the Cure for Conversions

After nearly a year of success with traditional TV campaigns, Teladoc Health, a global leader in whole-person virtual care, took a bold step by investing in the optimal spot for reaching their target audience—a sponsored segment on Good Morning America focused on how telemedicine supports parents working from home. The segment drove substantial website traffic and led to a powerful halo effect.

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Want to See Similar Results? Here Are a Few Tips to Get Started on TV.

Tatari is transforming TV into a performance marketing powerhouse for health and wellness brands. We leverage data science to target audiences with precision and measure real-world outcomes like site visits, app downloads, and purchases.

With TV, you can:

Bypass Meta’s restrictions and connect directly with your audience.
Capitalize on TV’s lower CPMs as digital costs hit record highs.
Reach goal-driven audiences with programmatic precision, targeting fitness enthusiasts, wellness seekers, and more.
Maximize impact with ad formats like Hulu Splash Ads, Tubi Takeovers, and interactive QR codes that drive immediate engagement.

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Let’s Build Your TV Strategy

Don’t wait for Meta’s restrictions to hold you back. With Tatari, you can navigate the shifting ad landscape, reach your audience where it matters most, and drive measurable results. Schedule a free consultation with a Tatari expert.