--- title: Tatari TV | Data-Driven TV Advertising --- - Module Library - [Documentation](https://www.hubspothero.com/clean-documentation) - [Support](https://www.hubspothero.com/support) - Style Guide [![Logo-image-white](https://lp.tatari.tv/hs-fs/hubfs/Logo-image-white.png?width=153&height=27&name=Logo-image-white.png "Logo-image-white")](http://tatari.tv) - [Default HubSpot Blog](https://tatari-5147324.hs-sites.com/blog) ## [![Tatari_Lockup_White_4x (1)-2](https://lp.tatari.tv/hs-fs/hubfs/Tatari_Lockup_White_4x%20(1)-2.png?width=136&height=31&name=Tatari_Lockup_White_4x%20(1)-2.png)](https://www.tatari.tv/) #### Paid social and search can only take you so far. Make TV your next measurable growth channel. #### Buy, measure and optimize across CTV and linear TV–just like digital.    [Schedule a Demo](https://lp.tatari.tv/marketing-profs#tmp1_widget_59054461029)   ![Founder at Nik & Co (1)-1](https://lp.tatari.tv/hs-fs/hubfs/Founder%20at%20Nik%20%26%20Co%20(1)-1.png?width=1000&height=708&name=Founder%20at%20Nik%20%26%20Co%20(1)-1.png)   ##### Get Your Brand on TV It's time to make TV your next performance channel. Talk to our team of experts for a live demo. ![Brand Logos (4)](https://lp.tatari.tv/hs-fs/hubfs/Brand%20Logos%20(4).png?width=1000&height=456&name=Brand%20Logos%20(4).png) #### 400+ brands trust Tatari for advertising on TV  Our clients come from all stages; from TV novices to experienced advertisers, and different industries. No matter the stage or size of budget - our technology and service put your goals first.     "We measure TV just like we would any other media channel. The Tatari platform makes it really easy to track performance. We look at CAC and CPA to understand how to triangulate between the two." ![5-1](https://lp.tatari.tv/hs-fs/hubfs/5-1.png?width=105&height=53&name=5-1.png) **Jonathin Cabin** **Marketing Director, Se****ed Health**   “TV has been the perfect way to drive upper-funnel and overall brand awareness, that also supplements our lower-funnel performance channels.” ###### ![6-1](https://lp.tatari.tv/hs-fs/hubfs/6-1.png?width=111&height=56&name=6-1.png) **Casey Jones** **Paid Media Manager, Saatva**   "Tatari is super hands-on, very data-driven, and it’s all powered by their technology that’s at the core of their media buying engine.” ##### ![7](https://lp.tatari.tv/hs-fs/hubfs/7.png?width=107&height=54&name=7.png) **Vineet Mehra** **CMO, Chime** #### Watch this 3 minute overview of Tatari's platform     #### Case Studies and Campaign Tips [![B2B_TV__Thumb_2x-100](https://lp.tatari.tv/hs-fs/hubfs/B2B_TV__Thumb_2x-100.jpg?width=250&height=250&name=B2B_TV__Thumb_2x-100.jpg)](https://www.tatari.tv/insights/b2b-marketers-like-gusto-relay-and-otter-are-turning-to-tv-to-reach-buyers) ##### Relay and Otter Are Rewriting the B2B Playbook for TV Brands like Relay and Otter turned to CTV for the same reason: precise targeting and clear measurement, at lower CPMs than expected. The result — more site visits, more searches for their brand, and budgets they protected even through cuts. [READ MORE](https://www.tatari.tv/insights/b2b-marketers-like-gusto-relay-and-otter-are-turning-to-tv-to-reach-buyers) [![2026__Thumb_copy_4x](https://lp.tatari.tv/hs-fs/hubfs/2026__Thumb_copy_4x.png?width=250&height=250&name=2026__Thumb_copy_4x.png)](https://www.tatari.tv/insights/how-to-budget-and-plan-for-tv-in-2026) ##### How to Budget and Plan for TV in 2026 With the Olympics and World Cup behind us and midterms and holiday season ahead, TV inventory is about to tighten fast. This guide breaks down where the remaining opportunities are and how to plan Q4 before elections and Black Friday drive CPMs up. [READ MORE](https://www.tatari.tv/insights/how-to-budget-and-plan-for-tv-in-2026) [![MLB blog](https://lp.tatari.tv/hs-fs/hubfs/MLB%20blog.png?width=250&height=250&name=MLB%20blog.png)](https://www.tatari.tv/case-studies/tecovas) ##### Gusto Turns a Sports Moment Into 3x the Site Visits Gusto skipped the college football slate for the MLB postseason instead. With about the same media spend, their World Series spot drove almost 3x the site visits of their football buys — proof TV can be a direct-response channel for B2B, too. [READ MORE](https://www.tatari.tv/insights/the-mlb-postseason-delivered-grand-slam-results-for-tv-advertisers) [![Better_Together__Thumb_0.75x](https://lp.tatari.tv/hs-fs/hubfs/Better_Together__Thumb_0.75x.png?width=250&height=250&name=Better_Together__Thumb_0.75x.png)](https://www.tatari.tv/insights/why-streaming-and-linear-work-better-together) ##### Why Streaming + Linear Work Better Together When one advertiser shifted from a dual-channel TV strategy to streaming-only, performance quickly declined. See what happened when they turned linear back on and why combining streaming and linear TV consistently drives stronger campaign results. [READ MORE](https://www.tatari.tv/insights/why-streaming-and-linear-work-better-together) #### Ready to get on TV? Here's how it works. ![](https://lp.tatari.tv/hs-fs/hubfs/tv%20white-png.png?width=100&height=100&name=tv%20white-png.png) ##### Platform Demo Meet our team, get familiar with our platform, clarify your budget and campaign goals, and ask TV-related questions.  ##### ![](https://lp.tatari.tv/hs-fs/hubfs/phone%20white%20trimmed-png.png?width=45&height=94&name=phone%20white%20trimmed-png.png) ##### Kick Off Call Our team will spend time walking you through the streaming, programmatic, and linear TV marketplace and help determine whether a self-serve or managed approach makes the most sense for your team. ##### ![](https://lp.tatari.tv/hs-fs/hubfs/people%20white-png.png?width=90&height=90&name=people%20white-png.png) ##### Collaborate on Pilot Plan Together, we will identify the best inventory and targeting for your pilot, strategize and build a media plan, and ensure you have a clear plan, budget, and path to launch. ##### ![](https://lp.tatari.tv/hs-fs/hubfs/dashboard%20bubbles%20white-png.png?width=100&height=100&name=dashboard%20bubbles%20white-png.png) ##### Training and Support Self-serve teams can access optional training, while brands or agencies using Tatari’s managed service rely on our team to run and optimize campaigns. ##### ![wifi white](https://lp.tatari.tv/hs-fs/hubfs/wifi%20white.png?width=100&height=100&name=wifi%20white.png) ##### Launch on TV!  Your brand can be live on TV in as little as 2 - 4 weeks. Post-launch our team will help you find optimization opportunities to hit KPIs that matter (CPV, CPI, CAC, ROAS).   ##### ![](https://lp.tatari.tv/hs-fs/hubfs/measurement%20white-png.png?width=100&height=100&name=measurement%20white-png.png) ##### Scale Your Campaign With Tatari’s insights and support, you can confidently scale your TV investment and continue optimizing toward your KPIs. ![Screenshot 2026-03-13 at 4.08.04 PM](https://lp.tatari.tv/hs-fs/hubfs/Screenshot%202026-03-13%20at%204.08.04%20PM.png?width=1738&height=908&name=Screenshot%202026-03-13%20at%204.08.04%20PM.png)   ## Launch Your Brand on TV It’s time to make TV your next performance channel. Talk to our team of experts for a live demo.   ##### Title Goes Here ##### Title Goes Here - Product - Services - About ##### Title Goes Here Title Goes Here - Best Case - People - Use This - Respect ##### Title Goes Here Title Goes Here - Column 3 - Sub Nav - Sub Nav - Testing 2 - Testing 3 ##### Recent News [![Tatari_Lockup_White_4x (3)-2](https://lp.tatari.tv/hs-fs/hubfs/Tatari_Lockup_White_4x%20(3)-2.png?width=100&height=23&name=Tatari_Lockup_White_4x%20(3)-2.png "Tatari_Lockup_White_4x (3)-2")](http://tatari.tv) Copyright © 2020 Tatari, Inc.