Mastering TV advertising with Roman: View-through and incrementality in measurement
There are two ways to measure TV advertising response: view-through attribution and incrementality. See the difference between these two metrics here.
We recently partnered with our client Roman a digital men’s health clinic, to go deeper into these topics including:
• How Roman approaches TV advertising
• A behind-the-scenes look into how we measure (and validate) incrementality for both linear and streaming TV with our chief data science officer and co-founder
• How Roman uses view-through and incrementality together to optimize their campaigns
In this video, you'll learn when to use view-through vs incrementality, and the pros and cons of each.
Please use the form below to receive the video recording.