Mastering TV advertising with Roman: View-through and incrementality in measurement

There are two ways to measure TV advertising response: view-through attribution and incrementality. See the difference between these two metrics here
We recently partnered with our client Roman a digital men’s health clinic, to go deeper into these topics including:
•    How Roman approaches TV advertising
•    A behind-the-scenes look into how we measure (and validate) incrementality for both linear and streaming TV with our chief data science officer and co-founder 
•    How Roman uses view-through and incrementality together to optimize their campaigns
In this video, you'll learn when to use view-through vs incrementality, and the pros and cons of each. 
Please use the form below to receive the video recording.
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