Consolidation, bundling, and tighter inventory are reshaping the NFL media landscape. Here's how advertisers are tackling the 2026 season and what you can learn from their playbook.
Start where your ambition is. The full playbook shows how each move connects.
Programmatic access to prove the NFL works.
Streaming inventory that makes every buy measurable.
Regional reach that builds audiences to retarget.
National linear and streaming, working together.
Premium placements in the moments that define a season.
From a 2020 49ers partnership to its first-ever Super Bowl spot, Manscaped built into live sports with Tatari.
| Brand | How they showed up | Immediate results |
|---|---|---|
| Tecovas | Streaming only, end of the second quarter | 65x spike in visitors within five minutes, 3x their World Series placement |
| Life360 | Streaming only on Peacock, before halftime | 11x traffic spike within five minutes |
| Ro | Linear and streaming, first quarter | Highest traffic spike in brand history, sustained for hours, outperforming the Championship and World Series |
Figures are the brands' own immediate-response numbers, shared as a directional signal of impact.
Explore the market, the buying plays, and the advertiser results shaping the 2026 season.
Talk to our team about buying, scaling, and measuring the NFL this season.