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Tatari gives experienced TV advertisers the technology, transparency, and measurement needed to scale across CTV and linear with confidence.
"We measure TV just like we would any other media channel. The Tatari platform makes it really easy to track performance. We look at CAC and CPA to understand how to triangulate between the two."
Jonathin Cabin
Marketing Director, Seed Health
“TV has been the perfect way to drive upper-funnel and overall brand awareness, that also supplements our lower-funnel performance channels.”
Casey Jones
Paid Media Manager, Saatva
"Tatari is super hands-on, very data-driven, and it’s all powered by their technology that’s at the core of their media buying engine.”
Vineet Mehra
CMO, Chime
Seed Health drove rapid growth by treating TV as a performance channel. When growth on Meta began to plateau, they tested TV as their next acquisition channel. Smart scaling across streaming and linear during peak seasons helped double conversions and significantly boost brand discovery.
MANSCAPED used Tatari to unify linear and streaming, scale beyond digital channels, and turn TV into a measurable growth channel, including a Super Bowl pregame spot that drove a 52x spike in website traffic.
Tecovas used Tatari to scale across linear, streaming, and premium live events, proving TV’s impact on website traffic, digital efficiency, and customer growth. One World Series spot drove a 16x increase in visits.
When one advertiser shifted from a dual-channel TV strategy to streaming-only, performance quickly declined. See what happened when they turned linear back on and why combining streaming and linear TV consistently drives stronger campaign results.
Meet our team, get familiar with our platform, clarify your budget and campaign goals, and ask TV-related questions.
Our team will spend time walking you through the streaming, programmatic, and linear TV marketplace and help determine whether a self-serve or managed approach makes the most sense for your team.
Together, we will identify the best inventory and targeting for your pilot, strategize and build a media plan, and ensure you have a clear plan, budget, and path to launch.
Self-serve teams can access optional training, while brands or agencies using Tatari’s managed service rely on our team to run and optimize campaigns.
Your brand can be live on TV in as little as 2 - 4 weeks. Post-launch our team will help you find optimization opportunities to hit KPIs that matter (CPV, CPI, CAC, ROAS).
With Tatari’s insights and support, you can confidently scale your TV investment and continue optimizing toward your KPIs.
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