Retail Guide · 2026

The Playbook Behind Every Retail Brand Winning on TV

The strategies retail brands used to turn TV into their most profitable marketing channel.

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Real Stories. Real Results.

60–80%

CAC reduction after adding TV to the mix

16x

Increase in website visits from a single TV spot

9/10

Brands that saw higher conversion from TV-exposed visitors

Inside the playbook

Tecovas pulled the plug on TV. What happened next changed everything.

Website visits dropped. Lower-funnel channels underperformed. Brand engagement declined.

That's not a coincidence. It's what happens when a channel is quietly doing more work than it gets credit for. This guide shows you exactly how to make TV a cornerstone of your full-funnel marketing strategy.

400+ brands trust Tatari for advertising on TV

Winning TV Strategies Throughout the Funnel

Four plays that take you from a first test to a channel that pays for itself.

Start Small. Win Big.

Why retargeting on CTV is the lowest-risk entry point with the biggest upside.

How TV Makes Every Other Channel Better

TV isn't competing with your search and social spend — it's subsidizing it.

Measuring, Not Guessing

How retail marketers are tying online and offline sales directly to TV.

How to Go Big Without a Bigger Budget

How brands went from testing TV to the Super Bowl — and why it's not out of reach.

Get the playbook

Every retail brand winning on TV started with this playbook.

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