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Go beyond Meta, Google, and TikTok. Your next performance channel is TV.


Buy, measure, and optimize across CTV and linear TV–just like digital. 
 

Schedule a Demo

 



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Brand Logos (4)

400+ brands trust Tatari for advertising on TV 

Our clients come from all stages; from TV novices to experienced advertisers, and different industries. No matter the stage or size of budget - our technology and service put your goals first.

 

 

"We measure TV just like we would any other media channel. The Tatari platform makes it really easy to track performance. We look at CAC and CPA to understand how to triangulate between the two."

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Jonathin Cabin
Marketing Director, Seed Health

 

“TV has been the perfect way to drive upper-funnel and overall brand awareness, that also supplements our lower-funnel performance channels.”

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Casey Jones
Paid Media Manager, Saatva

 

"Tatari is super hands-on, very data-driven, and it’s all powered by their technology that’s at the core of their media buying engine.”

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Vineet Mehra
CMO, Chime

Watch this 3 minute overview of Tatari's platform

 

 

Case Studies and Campaign Tips

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Jones Road Beauty Breaks Past Paid Social With TV

Jones Road Beauty turned to TV when growth on Meta began to plateau. Starting with a measured linear TV test, the brand expanded into streaming as performance proved out. TV helped improve Meta efficiency, increase site traffic and branded search, and now represents up to 20–25% of spend during peak periods.

WATCH CASE STUDY

 

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How to Budget and Plan for TV in 2026

With the Olympics and World Cup behind us and midterms and holiday season ahead, TV inventory is about to tighten fast. This guide breaks down where the remaining opportunities are and how to plan Q4 before elections and Black Friday drive CPMs up.

READ THE GUIDE

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Fabletics Turns TV Into a Facebook Efficiency Unlock

Fabletics used Tatari to validate creative on 30-second TV spots, then scaled proven messages into cost-efficient 15-second cuts. The payoff: a halo effect that pushed their point of diminishing returns on Facebook further out.

WATCH CASE STUDY

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Why Streaming + Linear Work Better Together

When one advertiser shifted from a dual-channel TV strategy to streaming-only, performance quickly declined. See what happened when they turned linear back on and why combining streaming and linear TV consistently drives stronger campaign results.

READ MORE

Ready to get on TV?
Here's how it works.


Platform Demo

Meet our team, get familiar with our platform, clarify your budget and campaign goals, and ask TV-related questions. 


Kick Off Call

Our team will spend time walking you through the streaming, programmatic, and linear TV marketplace and help determine whether a self-serve or managed approach makes the most sense for your team.


Collaborate on Pilot Plan

Together, we will identify the best inventory and targeting for your pilot, strategize and build a media plan, and ensure you have a clear plan, budget, and path to launch.


Training and Support

Self-serve teams can access optional training, while brands or agencies using Tatari’s managed service rely on our team to run and optimize campaigns.

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Launch on TV! 

Your brand can be live on TV in as little as 2 - 4 weeks. Post-launch our team will help you find optimization opportunities to hit KPIs that matter (CPV, CPI, CAC, ROAS).

 


Scale Your Campaign

With Tatari’s insights and support, you can confidently scale your TV investment and continue optimizing toward your KPIs.

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Launch Your Brand on TV

It’s time to make TV your next performance channel. Talk to our team of experts for a live demo.