We place a pixel on your site to track actions driven by your TV ads, just like you would for digital channels. Tatari combines this data with deterministic and modeled attribution to show which networks, creatives, and time slots actually drive performance. You’ll get real-time reporting, incrementality insights, and full transparency into what’s working.

Most CTV platforms rely solely on programmatic buying, which means limited transparency, higher fees, and greater risk of fraud. Tatari is different: we combine direct publisher relationships with programmatic buying to unlock premium inventory at lower costs, without the adtech tax.

Unlike black-box solutions, we show you exactly where your ads ran, what they cost, and how they performed. Whether you’re using our self-serve tools or working with our team, you're in control with clear data and smarter media decisions.

Yes, many Tatari clients start small and scale fast. A great entry point is TV retargeting, where we serve ads to people who’ve already visited your site. It’s low-risk, cost-efficient, and proven to drive results. With flexible budgets and performance-based optimization, Tatari makes TV feel as accessible and accountable as digital, without the heavy upfront investment.

Tatari is the only convergent TV ad platform, giving you access to linear TV, direct streaming buys and programmatic inventory in one unified platform.

We buy directly from top streaming platforms like Netflix, Amazon, and Hulu, as well as major networks like ESPN, ABC, HGTV, and more. This ensures high-quality, fraud-free inventory with full transparency into where your ads run and what they cost.

At the same time, Tatari also supports programmatic buying for prospecting, leveraging first- and third-party data to build lookalike audiences, target specific demos, or reach users based on behaviors and interests. It’s the best of both worlds: premium media + precision targeting, all optimized for performance.